Ander’s decision science orchestrates data across multiple categories to help companies empower users, build communities, and drive engagement.
We personalize every touch point—combining existing membership and marketing data with a 360º look at lifestyle, market activity, and near-real-time activity data, as well as physical, mental, and financial wellbeing.
We help companies connect to individuals through their motivations, goals, intent, sentiment, market activity, and social mapping.
Fitness Activity, Biometrics, Sleep, Exercise, and Social Indicators
Consumer Categories including Lifestyle, Travel, Recreation, Fitness, and Food.
Social Graph, In-App Connections, Activity Community, and Events
Motivations, Interests, Decision Factors, Health Risks, Hobbies, and Interests
Activities, Goals, Learning, Satisfaction, and Journey Milestones and Outcomes
Participation, Frequency, Spend, Rewards, Offers, and Payment
Campaigns, Direct, Social, DMP, and Loyalty Program