Orchestrating Data

Ander’s decision science orchestrates data across multiple categories to help companies empower users, build communities, and drive engagement.

We personalize every touch point—combining existing membership and marketing data with a 360º look at lifestyle, market activity, and near-real-time activity data, as well as physical, mental, and financial wellbeing.

We help companies connect to individuals through their motivations, goals, intent, sentiment, market activity, and social mapping.


Health Tracking
Fitness Activity, Biometrics, Sleep, Exercise, and Social Indicators

Purchase Activity
Consumer Categories including Lifestyle, Travel, Recreation, Fitness, and Food.

Relationship Activity
Social Graph, In-App Connections, Activity Community, and Events

Market Behavior
Motivations, Interests, Decision Factors, Health Risks, Hobbies, and Interests

Engagement Tracking
Activities, Goals, Learning, Satisfaction, and Journey Milestones and Outcomes

Membership Program
Participation, Frequency, Spend, Rewards, Offers, and Payment

Brand Marketing
Campaigns, Direct, Social, DMP, and Loyalty Program