Live Stronger. And play harder. And work smarter.
 

Human Centered Approach to Data

 

Ander leverages data science and artificial intelligence to advocate for individuals. Drawing on precision analytics, we help companies personalize their audience interactions while protecting users’ privacy, building sustained loyalty.

 
 
Ander-Header-DecisionScience1.jpg

Precision and Personalization

Ander is the engine that allows you to truly understand your audience. We transform predictive analytics into actionable engagement solutions—whether for consumers, employees, members, or even geographic regions.

Where big data focuses on volume, we harness the power of decision science to focus on outcomes. Ander identifies opportunities among key cohorts of members, allowing you to authentically engage them. We bring precision and personalization so you can access only the data you need to create meaningful and lasting connections with your users.

Identifies Opportunity

Ander’s AI identifies unique, personalized opportunities for users based on their patterns, anticipated trajectories, and predictive analytics

Drives Journey

Dynamic, multi-branching journeys are generated to fulfill these opportunities, helping users to the next optimal step.

Adapts to Individuals

By adapting to human behavior at a personal level, Ander delivers real-world value to each individual.

 
 
 
 
Ander-HumanRight-wText-1.jpg
 
 

Orchestrating Data

Ander’s decision science orchestrates data across multiple categories to help companies empower users, build communities, and drive engagement.

We personalize every touch point—combining existing membership and marketing data with a 360º look at lifestyle, market activity, and near-real-time activity data, as well as physical, mental, and financial wellbeing.

We help companies connect to individuals through their motivations, goals, intent, sentiment, market activity, and social mapping.

 

Health Tracking
Fitness Activity, Biometrics, Sleep, Exercise, and Social Indicators

Purchase Activity
Consumer Categories including Lifestyle, Travel, Recreation, Fitness, and Food.

Relationship Activity
Social Graph, In-App Connections, Activity Community, and Events

Market Behavior
Motivations, Interests, Decision Factors, Health Risks, Hobbies, and Interests

Engagement Tracking
Activities, Goals, Learning, Satisfaction, and Journey Milestones and Outcomes

Membership Program
Participation, Frequency, Spend, Rewards, Offers, and Payment

Brand Marketing
Campaigns, Direct, Social, DMP, and Loyalty Program

 

Looking at Data Differently

Ander has put together a world-class Decision Science team. It includes people from M.I.T, Harvard, Carnegie Mellon, and Drexel who have worked on global population health, behavioral science, data-for-good, and more. Our team thinks deeply and systemically, bringing transformational and ethical A.I. to the market alongside our partners.

 
Gradiant.jpg

Audience Insights

Ander empowers organizations to better understand their audience and identify opportunities. We leverage insights from our decision science team to architect communities of authentically connected individuals.

Insights Journey

Our audience insights report draws on decision science data to offer actionable engagement solutions.

Aggregate Level Reports

Ander never reveals personally identifiable data. Our audience insights report provides valuable intelligence users would welcome.

Key Insights

Ander provides organizations with detailed reports about user preferences, motivations, and potential risks.

 
 
Ander-Categories-InsightsReport-1.jpg
 

Security and Privacy by Design

Ander’s industry-leading architecture and governance protects every individual’s data and maintains their privacy. We have built security and privacy into our platform from the start. As a trusted data partner, we safeguard users and shield companies from risk.

We believe data privacy is a human right—and that consumers will stop sharing as much with anyone who doesn’t. We work to empower and protect our users, using data to honor and optimize each person’s unique ideas, ambitions, desires, goals, challenges, and personality.

 
Ander-Header-DecisionScience1.jpg
 

Individuals Desire an Ally

Today Users should not have to sacrifice personalization for the sake of their privacy. Ander believes data privacy is a human right. Ander delivers deep personalization to audiences of our customers and strategic partners, continuously improving efficacy and measurable results. We bring together data from across the ecosystem to better understand individual users and join them in accomplishing their goals through our partners — better aligning incentives to drive greater outcomes.

 
 

70%

of Gen Z feels like no one really knows them well.
(Cigna Survey of 20k Americans: Loneliness Study)

74%

of Millennials and Gen Z say that geographic location does not best define community.
(Mitchell Communications Study)

64%

of consumers around the world will buy or boycott a brand solely because of its position on a social or political issue.
(Edelman Earned Brand Study)

7%

of marketers have access to all the data needed. 93% of marketers need to weave together the right data.
(Kantar Getting Media Right Study)

 
Ander-CTA-Microphone-1.png
 

Embrace the future of human-centered data. Let’s talk!

Learn more about the power our Ander’s industry-leading data architecture and decision science. Ander advocates for users at every step, while aligning values and incentives so individuals, communities, and organizations can flourish. 

 
Ander-ColorGradient-LeftShdw-BG1.jpg